A word about marketing and sales

Who is to blame?

Once, whilst listening to a marketing manager explain how their products were at the leading edge of client/server, or object orientation, or openness, or whatever, I realised that with so many marketing and sales staff involved in IT they have to keep coming up with new things to market and sell. How many millions of dollars are used IT marketing every year, probably more than in the fashion industry and the same hype is created. After all if the database you purchased five years ago were not now out of date where would all the new software products go?

I interrupt this venom to retell a story that has been going around a long time; Once upon a time brave King was in a fierce battle with arrows, swords and spears, and he appeared to be losing. One of the King's knaves told the King that there was someone here to see him. 'I haven't time to see a salesman now' shouted the King to the man in the dark blue suit and white shirt carrying a bazooka!

THE MORAL OF THIS STORY IS;

Always be aware of what is available.

Eventually, during a break in the battle the King agrees to see the salesman and orders 50 bazookas for delivery the next day. After three months one bazooka arrives, and no ammunition.

THE REAL MORAL OF THIS STORY IS;

Never believe a salesman.