Who let the dogs out!

Although not always followed, the classical product life cycle starts with 'wild cats' , hopefully some of these will take off and become 'stars'. These 'stars' will eventually fade and become 'cash cows' , and if the cows are not careful the may end up as dogs.

One of the historical fact of IT life is that it was seen as a convenient way of cutting costs, and which of our matrix boxes provides the prime candidate for cost cutting? The dogs! Thus it was that the early days of IT were concerned with payroll systems, ledger systems etc.